Why Your Business Central Customer Portal Should Also Be a Knowledge Hub
The reality of B2B buying and account management is shifting drastically, and one such shift is in customer behavior. They want a streamlined system, where they log in, browse a little, and find what they are looking for; if not, they quickly raise a ticket or move on to the next option. In fact, about 96% of customers say they trust a brand more when doing business with them is easier ( source ). And CRMs like Business Central are facilitating this shift by making data accessible. So, all the useful things, including orders, invoices, and cases becomes visible and manageable for your team. But the problem is, internal data accessibility doesn’t resolve challenges on the customer’s side. They log in, navigate the confusing system to find the information they seek, and leave if they don’t find it. This is a limitation that can be addressed by investing in the knowledge hub for Business Central. What Is a Knowledge Hub Within a Customer Portal? Think of it as a content layer that s...