Customer Self Service Portals: Must-have Features and Best Practices
Millennials and Gen Z are a crazy bunch. And this crazy bunch makes up for 62.5% of the total world population . 62.5%. That’s more than half of the world’s population. So it is okay to assume that 6 out of 10 of your customers are either millennials or Gen Z. And if your product’s target audience lies between 25-35 demographic, then you have 10 out of 10 millennials or Gen Z on your hands. After constantly fighting with ‘n’ number of competitors, you manage to acquire them as your customers only to lose them for a silly thing like not having a self-service option. And it is not that hard to get customer self service portals right. And that’s what we are going to talk about in this blog. – Customer portal features – Customer portal best practices But before we get into the features, let’s first try and understand the role of customer self service portals in an organization. Be it a small or medium-sized organization or an enterprise-level, a customer port...