All You Need to Know about Partner Relationship Management
Partner relationship management is a collective term that refers to a set of strategies and techniques that mostly B2B organizations use to streamline relationships with their marketing partners and selling partners. Partner relationship management can range from a simple approach to managing co-marketing relations to even more complex programs that include data management and more. As the business grows in size and the number of partners increases, partner management via CRM can become tedious. This is where a PRM portal comes in handy and helps you make your partner management seamless and efficient. First things first, let’s start with the basic definition of a PRM portal. A partner relationship management portal, or PRM portal, is a web-based application. It provides your channel partners with access to various resources, including sales and marketing info, product info, training and certification, lead management tools, performance management tools, and more. If you are also a B2B...