The Significance of Customer Self Service in the Digital Age
Customers aren’t the bedrock of your business. But “Happy Customers” are. They stay longer with you and bring profitable opportunities. Your marketing should focus majorly on delighting your customers. It attracts new customers who keep buying your products/services again, and most importantly they spread the word through referrals and social media. Looking at these marketing statistics , the major expectation of customers from any business is getting a quicker response to their queries and questions. Hence, fast response rate remains at the helm for curated customer experience. More about customer self-service But being able to answer all the queries may seem like a daunting task at times. That’s why formulating a one-stop destination that solves all the queries and problems of the customers is important. It can be in the form of a knowledge-base, FAQs, online discussion forums, or a self-service customer portal. In fact, 70% of customers now expect ...