How to Grow & Manage a Partnership Program
Let’s first clear the concept of Partnership Program: It’s usually a business strategy adopted by vendors and business owners where they create an additional source of income by joining hands with other vendors, business consultants, etc. who promote their products/services. Business partners or partnership programs stimulate growth. The only reason why so many businesses have partnership programs. The startup Rindagoc experienced 1,983% boost in overall annual revenue and 1,000% user growth within six months without any upfront costs. Almost all size of companies are turning to partnerships to help them expand their customer reach which eventually drives revenue. Considering another example that is Hubspot. It has one of the most successful partnership programs based on Saas model. Soon after the launch of its partner program, it generated an ample amount of monthly recurring revenue. With smart efforts and investment, the first quarter produced approximately 42% o...