CRMJetty

Most associations and NGOs treat Salesforce like their digital brain, storing every member interaction, donation, and event RSVP in its vast neural network. Here’s the kicker, though: Salesforce, for all its brilliance, often operates like a genius that prefers to work solo — great internally, but hard to extend outward to members and partners. Sure, it’s fantastic at managing internal operations, but asking members to navigate it directly is like handing them the keys to a spaceship and expecting them to fly to the moon. The licensing costs alone can make direct external access prohibitively expensive — especially when scaled across your thousands of members or partners. While an integrated portal solution can dramatically reduce this licensing burden by handling many interactions through the portal interface rather than requiring full CRM licenses for each user, you’ll still need your core Salesforce infrastructure and some level of external user licensing or API usage. The key benef...