Customer Engagement Portal: An Up-to-Date Guide
What’s the difference between an average customer and an engaged customer? An average customer will buy and leave. An engaged customer will come back and also recommend you to others. So what do you think is worth the effort? This article is for you if you are into the second option, i.e., customer engagement, and looking for some inspiration to improve customer experience. Here, we will learn about various strategies and how the customer engagement portal helps you implement those. What is Customer Engagement and Why is it Important? Customer engagement is interacting with customers through various channels and supporting them at various stages in their journey. Keeping customers engaged through the buying process helps build customer loyalty and collect valuable information about them. Customer engagement is more of an emotional connection. It starts with the initial purchase but goes beyond customer support and a seasonal sales campaign. It involves everything customers experi...