Guide to Partner Portal Best Practices
“Alone we can do so little, but together we can do so much” – Helen Keller. This is the motto of businesses today. We are likely to see every business using a partner portal to automate their engagement process in this digital era. However, too often, partner portals fail to deliver the core promise because they lack important features. What are they? How do we know partner portal best practices? Both are fair questions, and in this article, I will try to explain those in a structured way. What is Partner Portal A software that helps your business partners collaborate and communicate. Simple, right? Well, a partner portal is complicated, just like your partner ecosystem. You may have partners from different regions, though selling the same products from one vendor. They may differentiate themselves in various aspects such as their selling scale, reach, business planning, marketing, sales, incentives, etc. A partner portal figures this out and serves them in the best way possible. I...