Web Portals: The Best Way to Add Value to Customer Experience
Ever thought about how convenient it is that you can get all the details of purchase history when you log in to your account on any e-commerce store? If you had to drop an email every time you wanted to track your purchase, look at past orders or exchange a product, it would be cumbersome, to say the least. And this applies for both, the customer as well as an e-commerce storeowner. If you are a student and you want to access all your attendance records or assignment grades, would you rather email your professor or the institute? Alternatively, simply have all the details in one place, ready to access whenever you need? This is where portals come into the picture. These are two of the most common scenarios for which web portal solutions are already being used. There are plenty of other industries where web portals are used to enhance customer interaction with the brands. Web portals let a specific group of people or individuals get a specific type of access to the CRM m...