CRMJetty

There was a time when people had no option but to call customer service for every query or issue. They had to put up with those long wait-times on the customer service line during peak hours. Further, the hours to call a customer service number were generally fixed.  Well, customers have become smarter over the past few years. They no longer want full dependency on manual customer support. Instead, they seek information and figure out solutions to their problems by themselves first before seeking help. And the advent of the customer self-service portal has proved to be a game-changer in traditional customer support services. To cater to the demands of digitally native customers, most of the B2B and B2C companies have adopted a customer service portal.  A survey says that 79% of those surveyed expect organizations to provide a customer self-service portal and tools.    Before we proceed, it is important to understand the meaning of a customer self-service portal. ...

“There is only one boss. The Customer.” A quote by Sam Walton says it all. Having your own business comes with endless responsibilities. But how you handle customer interactions is of utmost importance. It is a complex responsibility which involves various roles, obstacles, and processes which must work simultaneously. With the help of CRM technology, you can streamline your business operations and customer interaction to a great extent. A CRM software organizes your business operations by storing and providing all the required customers' details on time. But when it comes to managing real-time requests and queries of customers, CRM demands the solution that works with it in a simulated manner. To tackle such shortcomings, a customer portal fulfills the gap which integrates with your CRM & CMS. What is a CRM Customer Portal? A CRM customer portal is a junction between you and your customers. It provides role-based authorization. Based on that, your customers can le...