Customer Portal Design: 4 Best Practices to Implement in 2022
Almost every business now knows and uses customer portals to improve their customer service. But that doesn’t guarantee customer satisfaction. Your portal is the face of your customer service. 50 percent of customers will switch to another brand after one bad experience. So, you must offer a positive experience with an appealing, intuitive, and feature-rich customer portal design. If you had a physical retail store, you would ensure that customers get the best experience possible. The sections are designed systematically, and the support people are well-versed with all the products in the store. You would make it possible that they don’t leave without purchasing or with a bad experience. Think about your customer portal the same way. Ensure it serves customers the way it’s supposed to. Let’s look at the 4 customer portal design best practices that will surely help you in 2022. 1. Build with Purpose Start by thinking about your customers’ requirements and what service they nee...