6 Effective Partnership Management Strategies
Only some businesses have realized that partnership is the key to upscaling their business in this competitive landscape. But when it comes to partnership management, it’s essential to know that not all strategies can spur impact or get the desired result that you may be working to achieve. Effective partnership relationship management is crucial for promoting products and building strong relationships. Many successful brands, including Microsoft, Hubspot, and Salesforce, have achieved tremendous results via channel sales and PRM. Amazon Web Services is one of the leading examples of having strong partnership management skills. Another brand that outshined with channel partnership was Zoom. They reported that channel partners in Japan contributed to 40 percent of their Japanese business. 70 percent of their US Federal Government business was due to channel partners. So how do you think all this was possible? The answer is strategic partnership management. Businesses have realized th...