You Have Got Salesforce or Dynamics. So Why Is Support Still Struggling?
“The customer experience is the next competitive battleground.” — Jerry Gregoire, former CIO, Dell You’ve invested in Salesforce or Dynamics 365. Your systems are in place. Your data is clean. But something still feels off. Support is slow. Customers struggle to find answers. Agents repeat the same work, case after case. And despite all the structure your CRM offers, the actual experience? It’s inconsistent at best. That’s not a flaw in your platform; it’s a gap in how support actually works today. If your team is doing all the right things but still falling behind, read on. You’re not alone, and there’s a clear reason why! The Real Problem: Support Isn’t Just About Data CRM without intelligence is just organized chaos. Salesforce and Dynamics 365 do a great job storing and structuring customer data. You can log cases, track interactions, assign tasks, and monitor performance. But support doesn’t improve just because the data is neat. The problem? These systems don’t understand the dat...