Your Full Guide to Customer Relationship Management Strategy
CRM stands for Customer Relationship Management. It refers to all the technologies, tools, and strategies that businesses use to gain new customers and retain existing ones. It also refers to the technology or platform that helps a business achieve optimized sales and business processes. A customer management strategy typically includes a lot of things. They comprise goals to enhance sales and ROI, create long-lasting relationships with customers, and boost customer retention. Overview of CRM Some businesses still maintain spreadsheets, inboxes, etc., to track customers and relationships with them. However, as the businesses increase in size, it becomes difficult for these systems to track these relationships. This is where a CRM system comes in handy and helps strengthen a customer management strategy. The main goal of CRM is to formulate a robust customer management strategy. Coming to what CRM software does, it stores and manages data from different sources and touchpoints. These to...