CRMJetty

Knowledge Portals are tricky to get right. If they do not solve customers’ queries, they are not worth investing in. The basic purpose of any Knowledge Portal should always be to: - Enable users to find the information they REALLY need - Provide updated and fresh information While we live in a digital world, it is important that your knowledge portal carries the basic features for a great user experience. Because there will be new trends, but the essential features would always remain the same. Delete Outdated Content A Knowledge Portal means the bank of the organization’s documents. And when we hear that, we all imagine - a bunch of unorganized stuff. Even if there is an in-built search engine in place, it will sort the data by relevance, and not as per the quality. That means if your customer is looking for a particular report, and the search engine finds 4 different copies, how they will be able to distinguish which one is the latest? Hence, it is...

Content is ever-evolving and here to stay. We are surrounded by it and constantly consume it in some or the other form. It is important for companies like you to understand their customers and provide important information about your products, services or the industry upfront. Today customers want to have full knowledge of your products before they invest. Also, they want to find out answers on their own. They don’t want to interact with your customer support team through different mediums unless and until it’s something big. In such situations, an online knowledge portal is your answer. It becomes your visitors’ go-to medium to find answers and understand your product/service. Besides that, there many other benefits of integrating an online knowledge portal to your website. So, let’s look at some other benefits of having an online knowledge sharing portal : Decrease in the number of support tickets: Having a knowledge portal will help you maintain all the nece...

Remember the days when you are not able to decide what to eat or where to eat? Well, we all have those days and what do we do? We directly go online and search for good nearby restaurants or if we are in the mood to explore, we search for must-try cuisines available in local restaurants. Deciding about the restaurant was just a small example. Today, because of the internet, everyone can access any information easily. And we make so many decisions based on the available information, reviews, and feedback. Almost all our decisions like purchasing clothes, gadgets, booking hotels, tickets, etc. are based on the information, reviews, feedback, etc. available online. Our decisions are largely affected by what we see on social media or the Internet as a whole. Because of these changes in the customer behavior landscape and the excessive amount of data generation, it has become mandatory for companies to share the right knowledge with their customers, partners, and employees dir...