Conquer the Next Big Wave of Customer Experience with SaaS Portal
According to a Walker study , customer experience will overtake product and price as the main brand differentiator by 2020. And the best way to go about providing a holistic customer experience is to pay attention to the overall customer journey. Maintaining consistency throughout their interaction with you and your different departments is paramount. Sounds easy, right? But, in practice, it can be one of the most overwhelming tasks you’ll undertake. The main hurdle is the misalignment of the goals of different departments. Because of which, the right information is not passed down to the right departments at the right time. For example, your support team might not understand the questions of your customers if they were not informed of the latest developments of the customer account. This not only frustrates your support department but usually results in your customers leaving your company. And I am sure, no company wants or likes that. To bring all your department...