A Customer Portal: Right Solution for Business or Not?

‘Self-service’. The phrase itself means to serve yourself or to help yourself. That’s where the idea of a customer portal comes from. If you are a business that wants to provide 24*7 customer support without extending working hours or without hiring more support executives, then this is the tool you are looking for. A customer portal is a single point of interaction between customers and business. Let’s see how effective can a customer portal can be: The obvious benefit of a customer portal or a self-service portal for your business is the convenience it provides. Both to your business as well as your customers. If we talk about customers, the popular opinion is that they prefer the self-service option rather than having to have long & tedious human interaction. It helps to get faster solutions, and they don’t have to visit a brick and mortar store. This is why the best option is to provide your customers with online customer portal solutions. If we were to think based ...